The UN Environment Programme and the Secretariat of the World Health Organization Framework Convention on Tobacco Control are launching a campaign for spreading awareness about the plastic contents of cigarettes. Cigarette butts and filters are made up of a kind of plastic which, if not properly disposed ends up breaking into microplastics and releasing toxic heavy metals that are increasingly becoming an environmental and healthcare concern
The global cigarette consumption is about six trillion per year which turns into more than 766 million kgs of plastic waste that ends up in landfills and oceans. They are the most common form of litter that is found on the beach, and also contribute to the microplastic in the ocean, which is harmful to marine life and ocean ecosystems.
The social media campaign will aim to engage influencers, as well as UNEP’s Goodwill Ambassadors and Young Champions of the Earth. It will also include a political advocacy angle by highlighting a recent European Union directive  which requires all tobacco products with plastic filters to be labelled clearly. The goal is to encourage the public to advocate for similar changes globally.
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Technology is a useful servant, but a dangerous master, it was rightly said. Electronic devices have grown into an inevitable part of our daily lives.
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