Global beauty brand based out of the U.S Coty has informed that the company has started making perfume using carbon-captured ethanol and is planning to incorporate recycled carbon into most of its fragrance products by 2023.
The company announced that the perfumes produced using ethanol made from recycled carbon would be available in stores within the coming months. Coty has partnered with the carbon recycling firm LanzaTech for the supply of ethanol to make the special fragrance portfolio. The product is manufactured by capturing and fermenting carbon emissions produced at industrial plants before they reach the atmosphere.
A statement issued by the company highlights that the use of carbon captured ethanol can help immensely reduce the fragrance industry's impact on the environment and the climate as the chemical is a key component in the production of perfumes. carbon captured ethanol will also help in lowering the negative impact on biodiversity and reduce the brand’s carbon emissions as LanzaTech's ethanol involved "nearly zero" water consumption, Coty further added.
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