The Indian government has launched the Jal Shakti Abhiyan: Catch the Rain-2024 campaign to promote sustainable water management practices throughout the country. This initiative builds upon the success of the Jal Shakti Abhiyan program launched in 2019 and emphasizes rainwater harvesting, women empowerment, and water conservation efforts.
Rainwater harvesting is a cornerstone of the Catch the Rain campaign. The program encourages citizens to collect rainwater for later use, reducing dependence on strained groundwater supplies. This not only helps conserve water but also replenishes aquifers during the dry season.
Empowering women is another key aspect of the campaign. The program recognizes the vital role women play in water management at the household level. By equipping women with the knowledge and resources necessary for rainwater harvesting and water conservation, the initiative aims to ensure the program's long-term sustainability.
Overall, the Catch the Rain 2024 campaign represents a significant step towards promoting sustainable water management practices in India. By focusing on rainwater harvesting, women empowerment, and water conservation, the program has the potential to address water scarcity challenges and ensure a more secure water future for the nation.
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